Portfolio 2026

Elizabeth Odetokun.

Human Resource Manager | Operations Manager

About

Product Marketing Manager and Growth Strategist with 5+ years of experience driving user acquisition, engagement, and revenue across AI tech, media, and fintech.

Exceeded pre-launch acquisition targets by 67%, scaled content interactions by 515.6%, and delivered 373% user growth through organic channels with zero paid ad spend.

515.6%
Content Interaction Growth
373%
Organic User Growth
67%
Pre-launch Target Exceeded
52.5K
Total Content Views

Selected Work

Gesturé

AI Nail Tech, Lagos

Build awareness and an engaged user base before product launch.

  • Conceptualized and executed a pre-launch user acquisition campaign
  • Organized and led a brand activation event for target community
  • Engineered a data-backed content pivot across Instagram and TikTok
Result

500+ users before launch (67% above target), 515.6% content interaction growth, 52.5K total views over 3 months

Live Social Pages I managed

Inside Success Global

Pan-African Media, UK/Nigeria/Ghana

Scale readership and engagement across two markets with zero ad budget.

  • Executed Pan-African SEO and content strategy across Nigeria and Ghana
  • Optimized discovery funnels to capture high-intent organic traffic
  • Coordinated freelance writers and managed publishing schedules
Result

373% Active User growth (11K users) in Nigeria, 509% user surge in Ghana, 48,000+ interaction events, 12,000+ sessions — zero paid ad spend

Folivision Limited

Renewable Energy, Lagos

Build a content presence that drives organic traffic and converts high-intent visitors for a solar energy brand.

  • Wrote copy for 7 core website sections
  • Authored 11 SEO-optimized blog articles
  • Integrated USPs (70%+ savings, LTO/BNPL financing) into all copy
Result

Increased organic site traffic and thought leadership positioning in Nigerian renewable energy space

Casa Valora

Shortlet Platform

Build brand presence and audience on social media for a shortlet accommodation platform.

  • Developed tailored marketing strategies aligned to product features
  • Ensured consistent brand messaging across all digital touchpoints
  • Managed content and community engagement

Live page I managed

Notes by Noelle

AI Influencer

Concept and build an AI influencer persona from scratch.

  • Conceptualized the AI influencer identity, tone, and content direction
  • Built and managed the Instagram presence
Result

Active AI influencer account with original content

AI influencer I created and managed

MySounds Global

Global Music Platform

Write engaging web copy for a global music platform targeting youth audiences.

  • Developed persuasive copy tailored to youth and entertainment audiences
  • Wrote across web, social, and email touchpoints

Live website copy

Skills & Expertise

Growth & GTM

Growth Strategy Product Marketing GTM Planning Campaign Management Performance Tracking Brand Management Community Management

Content & SEO

SEO Content Strategy Editorial Writing Social Media Strategy Copywriting Community Engagement Email Marketing

Data & Analytics

Google Analytics Meta Business Suite Looker Studio Power BI Tableau PostgreSQL

Tools & Platforms

Canva Pro WordPress Notion Jira Mailchimp ConvertKit n8n Google Workspace

Writing

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Let's work together.

elizabethpearl088@gmail.com